A Dedicated Hosting IP gives your hosting account and website a unique IP address, one that's not shared by any other accounts on the same server. So if you need direct access to your site, even when your DNS records are being propagated, or are planning to add a 3rd-party SSL Certificate, a Dedicated Hosting IP may be for you.
Get to your site even when your domain name is not available, such as during domain propagation periods. Just type your Dedicated Hosting IP address into your web browser bar!